Your information, handled with care.
This Privacy Policy explains how Parakeet Fashion, operated by PARAKEET ENGINEERING PRIVATE LIMITED, collects, uses, stores and shares personal information when you browse our website, create an account, contact us or purchase Short Kurtis, Kurta Sets and Sarees.
Clear information about your data.
We collect information required to operate the store and fulfil orders.
Data may be shared with service providers where necessary to provide our services.
You may contact us regarding your personal information and privacy concerns.
Privacy that follows your shopping journey.
When you shop online, some information is necessary to create an order, process payment, arrange delivery, provide support and maintain the security of the website.
This Policy describes our practices relating to personal information associated with the use of Parakeet Fashion, including browsing products, customer accounts, checkout, payments, order fulfilment, delivery, returns, refunds, cancellations and customer assistance.
This Policy should be read together with our Terms and Conditions, Shipping Policy, Return Policy and Refund & Cancellation Policy.
Who operates Parakeet Fashion?
References to “we”, “us” and “our” in this Policy mean the company identified here.
Information needed to serve your order.
The information collected depends on how you use the website and which services you request.
Identity & Contact
Your name, email address, mobile number and other contact information supplied when placing an order, creating an account or contacting us.
Delivery Information
Billing and shipping address, city, state, postal code and other details required to process and deliver your purchase.
Order Information
Products purchased, quantity, selected variation or size, order value, discounts, shipping details and order history.
Payment Information
Payment method, transaction reference, payment status and other limited information supplied by the payment service used for your order.
Account Information
Account identifiers, login-related information, saved addresses and order information associated with your customer account.
Support Communications
Messages, emails, order references, complaints, return or refund requests and other information you voluntarily provide when seeking assistance.
Device & Usage Data
Internet Protocol address, browser type, device information, pages visited, date and time of access and security-related technical records.
Cookies
Cookies and similar technologies may be used for cart functionality, login sessions, preferences, website security and other enabled website functions.
How we collect personal information
We may receive personal information directly from you when you create an account, add products to your cart, complete checkout, place an order, contact customer support, submit a return or cancellation request, or otherwise communicate with us.
Certain technical information may be generated automatically when you use the website, including through cookies, server logs, security systems and functionality provided by WordPress, WooCommerce or other enabled service providers.
We may also receive relevant information from payment gateways, courier or logistics partners and other service providers involved in completing your transaction or providing requested services.
How we use your information
Order Processing To create, confirm, manage and maintain records relating to your purchase.
Payments To facilitate payment processing, verify transaction status and manage payment-related issues.
Delivery To provide relevant shipping information to logistics and delivery partners.
Customer Service To answer enquiries and assist with products, orders, delivery, returns and refunds.
Account Management To maintain customer accounts and provide access to account and order information.
Returns & Refunds To assess and process eligible return, cancellation and refund requests.
Website Operation To operate carts, checkout, login, preferences and other essential site functions.
Security & Fraud Prevention To identify misuse, suspicious transactions and threats to the website or customers.
Legal Compliance To maintain records or disclose information where required under applicable law.
Service Improvement To understand website performance and improve our shopping and customer-support experience.
Consent and use of personal data
We process personal information for lawful purposes connected with operating our e-commerce business, providing services requested by you, complying with legal obligations and protecting the website and its users.
Where consent is required under applicable law, we will seek consent appropriate to the relevant purpose. Where legally applicable, you may withdraw consent for future processing, subject to processing that remains necessary or permitted under law.
Withdrawal of consent does not automatically require deletion of information that we must retain for completed transactions, accounting, taxation, dispute resolution, fraud prevention or other legal requirements.
Payments and payment providers
Online payments may be processed through third-party banks, payment gateways, UPI service providers or other authorised payment infrastructure made available during checkout.
Such payment providers may independently collect information required to authenticate and process the transaction in accordance with their own privacy policies, security practices and applicable law.
We do not ask customers to disclose a UPI PIN, ATM PIN, card PIN, CVV or online-banking password through customer support communications. Never share such authentication credentials with us or with any person claiming to represent us.
Cookies and similar technologies
The website may use cookies or similar storage technologies required for functions such as maintaining your shopping cart, recognising sessions, remembering preferences, account login and protecting the website from abuse.
Analytics, advertising or other optional technologies may also be used where they are enabled on the website. The information collected by third-party technologies is also subject to the terms and privacy practices of the relevant providers.
You can manage or delete cookies through your browser settings. Blocking essential cookies may prevent some website features, including cart, login or checkout functions, from working correctly.
When information may be shared
We do not disclose personal information indiscriminately. Information may be shared where reasonably necessary to operate the store, complete a transaction or comply with law.
Sale of personal information
We do not intend to sell customer personal information as a standalone commercial product. Personal information may, however, be shared with service providers for the legitimate operational purposes described in this Policy.
How long information is retained
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected or for a longer period where required or permitted by applicable law.
Transaction and order records may need to be preserved for accounting, taxation, consumer complaints, dispute resolution, fraud prevention or other regulatory and legal purposes even after an order has been completed.
Information that is no longer required may be deleted, anonymised or otherwise handled in accordance with applicable legal requirements and our operational processes.
Protecting personal information
We endeavour to maintain reasonable technical, administrative and organisational safeguards appropriate to the nature of the information we handle.
These measures may include access controls, secure website connections, software updates, restricted administrative access, backups, security monitoring and safeguards provided by our hosting, payment and technology providers.
No online platform or method of electronic transmission can be guaranteed to be completely immune from all security risks. Customers should also protect account credentials and avoid sharing passwords or payment authentication information.
Order and marketing communications
We may send communications necessary to complete or support your transaction, such as order confirmations, payment information, shipping updates, account notices and responses to customer-support requests.
Promotional messages, offers or marketing communications may be sent where permitted by law and where the appropriate permission or other lawful basis exists.
Where an unsubscribe or opt-out facility is provided for promotional communication, you may use it to stop future marketing messages. Transactional or legally required communications may still be sent where necessary.
Your information, your requests.
Privacy rights are available subject to the requirements, exceptions and commencement of applicable Indian data-protection law.
You may request information about personal data relating to you where applicable.
You may request correction of inaccurate or incomplete information.
You may ask us to update information that has changed.
You may request deletion where applicable, subject to lawful retention requirements.
Where processing depends on consent, you may request withdrawal for future processing.
You may raise a privacy-related concern through the grievance contact provided below.
Request verification
To protect customer information, we may request reasonable information to verify that the person making a privacy request is the relevant customer or is otherwise legally authorised to act for them.
A request should, where relevant, include the name, registered email or mobile number and sufficient information for us to identify the relevant account, order or communication.
We may refuse or limit a request where required or permitted by law, where identity cannot reasonably be verified, or where information must continue to be retained for lawful purposes.
Children and minors
Our website is intended primarily for customers purchasing fashion products and we do not knowingly seek to collect personal information from children for independent commercial transactions.
Where processing involving a child is subject to parental or guardian consent requirements under applicable law, we will comply with such requirements when they become applicable to the relevant processing.
A parent or lawful guardian who believes that personal information of a child has been collected improperly may contact us using the details provided in this Policy.
Cross-border processing
Some technology, hosting, payment, email, analytics or other service providers may process information using infrastructure located outside the state in which the customer lives or, where legally permitted, outside India.
Any such processing or transfer will remain subject to applicable Indian law, contractual arrangements and restrictions that may be prescribed by the Government of India from time to time.
Third-party websites and services
Our website may contain links or integrations operated by third parties, including payment providers or other external services.
Their processing of personal information is governed by their own privacy notices and terms. We encourage customers to review the policies of third-party services before supplying information directly to them.
Consumer and e-commerce compliance
In addition to privacy and information-security requirements, our e-commerce operations are subject to applicable Indian consumer-protection requirements, including obligations relating to business information, consumer grievances and fair e-commerce practices.
Product purchases are also governed by the applicable Terms and Conditions, Shipping Policy, Return Policy and Refund & Cancellation Policy displayed on the website.
Need to raise a concern?
For privacy concerns, correction requests or other grievances relating to use of the website, you may contact us using the information below.
Consumer grievances will be acknowledged and handled within the timelines applicable under Indian e-commerce and consumer-protection law. Where the Consumer Protection (E-Commerce) Rules apply, complaints are intended to be acknowledged within 48 hours and addressed within the prescribed grievance-redressal period.
Applicable privacy laws
Our privacy practices are intended to operate in accordance with applicable Indian law, including applicable provisions of the Information Technology Act, 2000 and rules governing reasonable security practices and personal information.
The Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 are subject to phased commencement. We intend to update our practices as additional provisions become legally applicable to our processing activities.
Nothing in this Policy limits any statutory right available to a consumer or individual under applicable law.
Changes to this Privacy Policy
We may revise this Policy when our services, website functionality, legal obligations or privacy practices change.
The revised version will be published on this page with an updated effective or “Last Updated” date. Where required by applicable law, additional notice or consent may be obtained for material changes.
Questions about your information?
Contact Parakeet Fashion if you have a question about this Privacy Policy or the personal information associated with your account or order.